On the 5th of December, we unite as a company and as a community to show our solidarity against one of the most pressing societal issues of our time—Gender-Based Violence (GBV). This issue has touched far too many lives, and the statistics surrounding GBV and femicide in South Africa remain deeply troubling. Solidarity and collective action can spark the change we desperately need.
As wearing orange on this day as a symbol of our commitment to creating a world where every individual, regardless of gender, can live free from fear and harm.
Why orange?
Orange, a bright and hopeful colour, represents a future free from violence—a future where safety and equality are non-negotiable for all. It is a unifying colour chosen by the United Nations for its global campaign to end violence against women and girls. Wearing orange is a commitment to raising awareness and amplifying conversations about the steps needed to end GBV.
By wearing orange, we stand together to acknowledge the strength of survivors, the urgency of prevention, and the collective responsibility to drive change.
What Solidarity Looks Like
Solidarity is not just about awareness, it’s about action. By participating in initiatives like this, we remind ourselves that the fight against GBV isn’t confined to activism, it extends into workplaces, homes, and every corner of society. Together, we can:
- Raise Awareness: Each conversation sparked by this campaign is a step closer to breaking the silence around GBV.
- Advocate for Change: Use our voices and platforms to call for stronger policies and interventions.
- Provide Support: Show compassion to survivors and educate ourselves on how to offer meaningful support.
Our Role as Leaders and Individuals
As leaders, businesses, and individuals, we have the power to set a tone of zero tolerance for violence, discrimination, or inequality in any form. This commitment extends beyond symbolism—we continue to build a workplace where safety, respect, and inclusivity are deeply embedded in our culture.
The act of wearing orange may seem small, but its meaning is profound. On December 5th, as we put on this vibrant colour, let’s reflect on what it represents and recommit ourselves to building a better, safer world for all.
